Marketing strategy Assignment Example | Topics and Well Written Essays - 2250 words

Marketing strategy - Assignment Example It is anticipated that new courses will be added once the initial set up has been completed and has bedded in, allowing expansion of the university’s courses to a global market place through a new company set up specifically for the purpose. The venture should payback the initial capital investment within a period of three years, providing a relatively short period of risk as far as the investment is concerned. The marketing strategy focuses on niche marketing and will target those who might be interested in starting up their own business. With the potential for mass redundancies in both the public and private sectors over the next few years, there is a huge opportunity to help many people set up their own business and achieve the freedom and success that such a venture brings. This report sets out the analysis and marketing strategy supporting the introduction of a range of new e-learning courses for global consumption. A strategic analysis is provided, which considers the external environment within which the university operates, together with an analysis of actual and potential sources of competition. The strengths and weaknesses of the university will be combined with the opportunities and threats present in the current climate, to provide a solid foundation for a focused marketing strategy that analyses the proposal using the extended services marketing mix, segmentation and targeting strategies and the profile of the â€Å"typical† customer. The report concludes with a summary of the marketing strategy and why it will be successful for the university as a medium-to-long term project. Following the recent decision by the government to cut the teaching budgets for universities, it has become necessary for the university to focus on more income-generating activities to enable continued funding of vital activities. After much discussion, it has been decided that the university needs to

Critical Book Review Essay Example | Topics and Well Written Essays - 750 words - 2

Critical Book Review - Essay Example Power and Schulkin’s work is a valuable contribution to the growing literature on the biology of obesity, and it probes both the causes and consequences of the epidemic sweeping across developed societies. One positive aspect of The Evolution of Obesity is the fact that Power and Schulkin do not address the best way to respond to obesity, as the wealth of diet and self-help books on the market today attempt to do. What Power and Schulkin set out to accomplish is a biological survey of the nature of obesity, its causes, and its social consequences. An evolutionary approach to the complex nature of the human body (and their adaptations through millennia) is ultimately a superior approach than any other research model currently being used to explain obesity. Because Power and Schulkin make their purpose in this book clear from the outset, its arguments and findings are relatively easy to follow. Their purpose is to explain recent changes in the shape and size of human beings through the lens of evolutionary science. Although it is not controversial to say that society carries the past with it, the idea of evolution that human beings carry millions of years of fine tuning in their bodies and minds is quite controversial. But according to the theory of evolution, this is correct: that many different structures in the human body have different purposes based on adaptation and survival. For instance, the authors write, â€Å"molecules that regulate physiology and behavior are ancient and have been co-opted to perform multiple functions that vary with tissue, stage of development, and the conditions of the internal milieu† (Power & Schulkin, 2009, p. viii). In the in-depth analysis of primate evolutionary history that follows, the aut hors conclude that interactions between biology and environment in the history of man has produced the ability of humans to absorb fats easily compared with other omnivores (especially primates) and, in the modern

Antigone Essay Example | Topics and Well Written Essays - 500 words

Antigone - Essay Example The unity of action limits it to a single set of incidents which are related as cause and effect, "having a beginning, middle, and an end." Antigone, a play by Sophocles, is based on the story starting with two brothers, Polyneices and Eteocles, who died fighting a war against each other. Creon, the new king of thebes decided not to bury Polyneices as he considered him to be the rebel. Antigone, his sister thought that it was wrong and decided to carry out the deed herself. She called ismene outside the palace for her help but she refused. Meanwhile Creon went to the chorus of theban elders and asked them to support his verdict and they vowed allegiance to him. Then, a sentry came and told Creon that Polyneices has been buried by Antigone. Angry, Creon summoned the sisters and temporarily imprisoned them. Haemon, Creon’s son and Antigone’s fiance went to his father and tried to persuade him to release Antigone, but it only resulted in a quarrel. Creon then decided to sp are Ismene and to imprison Antigone in a cave. Then a blind prophet teiresias told Creon that the gods were siding Antigone and that he must spare her or face the wrath. The chorus and Creon decided to bury Polyneices.

Economic Growth and Environmental Conservation in Developing Essay

Economic Growth and Environmental Conservation in Developing Countries, Case of China - Essay Example This paper outlines the advantages of the sustainable development of the developing countries, compared with other models of economic development. The term â€Å"sustainable development† means the ability of the present generation to meet their consumption needs without sacrificing the ability of the future generations to consume at least at the present level. The debates of the scholars with respect to economic growth have taken three approaches. Some believe that to achieve the high rate of growth natural resources are required by higher amounts. Therefore it is necessary to reach a steady state before environment can be preserved properly. Some differs that a high economic growth leads to more demand for less resource utilizing goods and services. Therefore it automatically translates into better environment conservation. There is a third argument between economic growth and environmental conservation given by the U shaped Environmental Kuznets Curve. It gives the policy of attaining high economic growth at the cost of environment in the initial phase of development. Then take control of the environmental degradation at a later stage. Then pollution comes down with economic growth. In China, the course of development had caused a lot of environmental degradation. The economic reforms undertaken by Deng Xiaoping, prominent politician of China had more balanced environmental risks. However it can be said that China in its course of development seldom considered the environmental hazards till 1980. Even in Taiwan where the economic progress had been less rapid through industrialization had undergone considerable amount environmental destruction. However in the recent decades there has been a remarkable transformation in the attitude of the Chinese policy-makers and civil society towards environmental conservation. The government had undertaken several policy measures to control the pollution from heavy growth of industries and reduce the environmental degradation. However the consciousness towards environmental exploitation for economic growth is less among the Chinese people than the Taiwanese people. More Chinese people are in favor of rapid economic growth at the cost of environment. The Taiwanese on the other hand are ready to adopt policy measures to preserve the environment at the cost of economic growth. They are ready to achieve sustainable development even if they have to have a less economic growth in the present.(McBeath, Leng, 220-2221) However China has undertaken a significant number of policy measures in various directions of environment conservation including preserving their biodiversity, reducing pollution and wastage. Economic Growth and Environmental Concern: China China has achieved a very high growth rate in the few last few years. Forecasts predict that such high rate of growth shall continue into the future. However the problem with attaining this high rate of economic growth in China is their large population but low endowment of natural resources. In their journey towards urbanization and development of infrastructure for further restructuration of the economy, they face close scrutiny from the local as well as global environmentalists. In the face of such close observation, the Chinese government had undertaken wide range of policy measures in the past and set their goals in reducing the pollution and wastage in their country without compromising their economic growth. Some of these goals were maintaining a 7% rate of growth an d at the same time reduce the discharge of pollutants by one tenth from 2000 to

Reading Responses 2 Essay Example | Topics and Well Written Essays - 500 words

Reading Responses 2 - Essay Example Young boyfriends like young John and James are interested in her body. She is a toy to them. Men can play with Mary anyway they like without having to show slightest respect for her emotions. Old John, on the other hand, does love Mary but is not sincere enough to sacrifice his well-established married life for her sake. On the other hand, Mary is in continuous search of finding the right man to get married to and in her attempt to achieve this, she plays a toy to the men. Madge is the typical housewife who is immersed in the works for the wellbeing of her children and husband, though she is privileged in that she is recognized by John as his wife and is introduced in the society as such. She has the status of a respectable woman who fulfills all the roles expected of a careful and responsible woman. John, in his youth flirts with Mary and marries Madge. In old age, he again flirts, this time, with a different Mary but almost the same age as the first one. Nevertheless, there is a di fference between his sincerity towards the first Mary in his life and the second one. With the passage of time, John has become more emotionally involved in his extra-marital affairs despite having a satisfying married life. In any case, the author believes that the ending is happy.

Education Policies Essay Example | Topics and Well Written Essays - 1000 words

Education Policies - Essay Example This paper seeks to explore the effect of this perception on gender performance, with regard to education. Using educators’ experiences and studies, especially from regions where there are strong cultural beliefs on gender roles and perspectives, the study will evaluate whether girls are in fact their own enemies when they believe that men have better cognitive skills; whether boys actually perform better in sciences and dismally in other subjects perceived to be simpler and reserved for women. To achieve these objectives, the paper will consider academic sources such as books and journals as well as non-academic sources to gather qualitative data including people’s opinions attitudes and beliefs. Parker writes about the effect of gender stereotypes in teaching and learning of mathematics. It is one area where gender myths abound and is very relevant to this position paper. The books conclusions are important in providing causes and solutions to achieve the stated objectives.. Leikin approaches the debate from an instructor’s viewpoint. Since teachers are affected by these stereotypes, a perusal will be necessary. The book can also provide insight on solution to attitude block to learning. Weiner explores the psychological aspects behind attitudes and how women are cultured to believe they are inferior. The book will be useful in understanding the workings of stereotypes in education. It can also suggest viable solutions for instructors and students alike. Pahlke, E., J. S. Hyde, and C. M. Allison. "The Effects of Single-Sex Compared with Coeducational Schooling on Students’ Performance and Attitudes: A Meta-Analysis." American Psychological Association. 2014. Web. 6 Mar. 2015. The research focuses on teaching of boys and girls separately or in different institution. This segregation reinforces the idea of gender difference in cognition. Its conclusions will be indicative of the utility of such

International Business in Emerging Markets Essay - 1

International Business in Emerging Markets - Essay Example An automobile is basically regarded as a vehicle having wheels and carrying its own engine. The previous names given to an automobile were "horseless carriage" and "motor car" where motor was to denote an engine. The behaviour or making an automobile work is entitled as driving. Every automobile consists of a seat for driver and at least another seat for the passenger (http://business.mytopix.com/automobile/). Mainly automobiles are designed for travelling on roads but there are some automobiles which permit people to drive "off-road." Basically an automobile is made up of "internal combustion engine" but as years passed, "hybrid cars powered by gas-electric hybrid engines" penetrate the market. A typical automobile consists of four wheels, though three-wheeled automobiles were also made but did not gain much popularity due to constancy purpose (http://business.mytopix.com/automobile/). "Steam-powered self propelled vehicles were devised in the late 18th century. Nicolas-Joseph Cugnot successfully demonstrated such a vehicle as early as 1769. The first vehicles were steam engine powered, and then electric vehicles were produced by a small number of manufacturers. In the 1890s, ethanol was the first fuel used by cars in the U.S. In 1919, alcohol Prohibition destroyed corn-alcohol stills which many farmers used to make low cost ethanol fuel. Later on gasoline and diesel engines were implemented." (http://business.mytopix.com/automobile/) The p... the United States but also the first "amphibious vehicle." It was called amphibious vehicle because it could be operated on wheels on land and with a paddle in the water. Amongst the initial environmental modernizations were the substitute fuels for the "internal combustion engine." Nowadays, "methanol and ethanol are used as petrol extenders" in several countries, mainly in Australia and United States. Every year more than a million people die in automobile accidents and around 50 million people get injured in such accidents. There are several chief reasons of these accidents, including "inattentive driving, reckless driving, road hazards etc." Even after skilled progresses, the deaths occurring as a result of automobile accidents are still high. Around 40,000 people die every year in United States as a result of such accidents, and the number of deaths keeps increasing year by year (http://business.mytopix.com/automobile/). Brief Introduction on Telecommunication Telecommunication is the "transmission of signals" above a distance for the intention of "communication." These days, this procedure includes propelling "electromagnetic waves by electronic transmitters", whereas during previous days, this procedure comprised of using "smoke signals, drums or semaphores." Telecommunication has gained much popularity nowadays and devices enhancing this procedure are television, radio and telephone. Computer communication is also done on internet through e-mail and instant messaging, setting up examples of telecommunication. The fundamental factors of a telecommunication are: "A transmitter that takes information and concerts it to a signal for transmission." "A transmission medium over which the signal is transmitted." "A receiver that receives and converts the signal